The entire Recreation Department and Marco, the Marketing Specialist, worked hard to create a two-week long Valentine’s Day event for the residents at Bay Haven Care Community. The Recreation Department organized Valentine’s Day themed programs throughout the first and second week of February. Some of the programs included creating a Valentine’s Day posters, arts and crafts, trivia, drama performances, and even making heart-shaped Topper’s pizza with Emaan, a new volunteer who owns all of the Topper’s Pizza in Canada with her family.
This year, Bay Haven Care Community and the Georgian Tringle Humane Society collaborated on a Valentine’s Day idea to raise money for the Humane Society. The Recreation Department created two program that allowed the residents on the retirement home and the nursing home side to bake and decorate Valentine’s Day themed cupcakes. These cupcakes were then sold on Wednesday, February 5th to all residents, staff, and guests at Bay Haven. On that day, we had two volunteers from the Therapeutic Paws of Canada bring in their dogs to help celebrate our bake sale! Virginia brought in her dog Poodle Enzo, and Alex brought in her Golden Retriever Georgia. The residents absolutely loved buying cupcakes and having a dog visit. Bay Haven Care Community raised $183.00 during the bake sale, with all proceeds going to the Georgian Triangle Humane Society.
Throughout the two weeks of February, Marco created a campaign titled “Valentine’s Day Love Photo.” This campaign allowed family members of residents and staff to submit a photo of their loved ones and to add a short description about why you love them, and what kind of inspiration that particular person gave you throughout your life. Since February 1st, Marco has been posting a new submitted photo on the Bay Haven Care Community Facebook page until Valentine’s Day. The marketing campaign was a huge success! The campaign generated 14 new “Likes” for the Bay Haven Care Community Facebook page, which is a 250% increase since January 17th, 2020. The campaign also got a 79% increase in “Post Engagement,” meaning there were more people commenting and liking our Facebook pictures and posts during this week than any other. After the campaign was over, Marco created a collage of everyone’s pictures and posted them on Facebook, as well as around the building.
Overall, Bay Haven’s 2020 Valentine’s Day was very successful and we are excited to continue providing the best quality care for all of our residents.
Marketing Specialist/Recreation Assistant