The Importance of Digitizing Your Business

Modernizing Bay Haven’s Digital Presences

We are officially in the year 2020, which is a crucial year for many businesses to finally focus on digitizing their business to become up-to-date with the modern world. All types of businesses are digitizing faster than we can comprehend, and it is important for you to not fall behind. Any small town or local business needs to begin planning an online presences of their company, whether focusing on a new modernized website, or adjusting their social media pages to stand out from their competitors, these are the tools that will make your business grow and become better than ever.

1) Phones > Newspapers: To begin, we have to understand the evolution process of human beings and how we receive our information. Simply put, humans do not read newspapers anymore. At one point in history, the newspaper was the only source of news that a person could get. But now, everyone uses their phone or computer to look up whatever they want. If you truly understood how many people use the internet to look things up, wouldn’t you want your website to look better than your competitors? As Bay Haven’s Marketing Specialist, I am planning on updating the website to modernize it for 2020. This is a project that I am excited to work on for the new year.

2) Pictures Speak A Thousand Words: It is simply true; pictures speak a thousand words. We are living in a fast-pace culture where images and pictures stand out a lot more than words. In our new fast-pace culture, people do not have time to read anymore. This is why it is important to post beautiful pictures on your website or social media pages. For Bay Haven, pictures are a very important way for us to communicate with resident’s family members that live far away. This is the most ideal way for family members to see their parents or grandparents living life at Bay Haven. This is why we try to post as many pictures and videos as we can on our Facebook page.

3) Social Media Interaction: For 2020, I plan on creating new social media pages for Bay Haven Care Community. I would like to create a Bay Haven Twitter, Instagram, and a TikTok account. I believe it is important for Bay Haven to communicate with all major social media platforms, because it is a way to express Bay Haven’s culture to families. Even though Facebook is the most used social media page for Bay Haven, I would like to expand Bay Haven’s horizons by interacting with members through other popular social media pages. This is important to do for any kind of business.

4) Website Representation: To make your business stand out from your competitors, it is important to show a good representation of your company through your website. Having a clean, fresh, and new look of your company through your website can really create an amazing image for your company. Here at Bay Haven, we want people to know that we are strive for the best possible care for our residents, and that our core values of respect, quality, staff, and community is positively represented over our website. The first thing that people do when they look up a retirement or nursing home for their loved ones, they search the company through Google. Having a great representation through our website is an amazing way to promote the excellence that comes from Bay Haven.

As a Marketing Specialist, I can confidentially say that these are four important first steps to bring your company into the online world. I am excited to work on Bay Haven’s marketing plan for 2020, so please continue to follow us as you venture on a journey with us to see new modern changes coming to Bay Haven’s online presences.

Marco Sanfilippo
Marketing Specialist/Recreation Assistant

Bay Haven Care Community Celebrates Staff Appreciation Week

A resident mingles with some Bay Haven staff members during Staff Appreciation Week.

This year, Bay Haven Care Community celebrated Staff Appreciation Week from Friday, May 3rd to Friday, May 10th. Our staff provide activities of daily living in a professional and dignified manner. Bay Haven recognizes all of the tremendous hard work that come from the nurses, volunteers, dietary staff, recreation team, office workers, maintenance staff, and cleaners. Bay Haven wanted to celebrate Staff Appreciation Week by providing all staff members with Tim Hortons coffee, Timbits, fresh baked cookies and bagels from the dietary team, and a key chain!

The entire staff at Bay Haven Care Community works hard to make sure the entire home runs smoothly, properly, and safely. “Your hard work and dedication is appreciated and does not go unnoticed.” Scott says as he talks about Staff Appreciation Week, “Bay Haven recognizes staff throughout the year with BBQ’s, snacks, and other treats.” Later this year, Bay Haven will be hosting a Staff Appreciation barbeque lunch held by our dietary manager Donna. Donna prepares a variety of food for our Staff Appreciation barbeque, including hamburgers, sausages, salads, fruit, and more. The barbeque is normally from 11:00 AM — 1:00 PM to accommodate all staff members shifts. We will let you know more information closer to our selective date.

Once again, Bay Haven Care Community would like to thank all of their hard-working staff members for doing such an incredible job at making Bay Haven Care Community the best retirement and nursing home in Collingwood. It takes teamwork, dedication, and loyalty from staff members to come together to produce excellent results. Bay Haven does this, and we are proud.

“Alone we can do so little; together we can do so much.” — Helen Keller.

Marco Sanfilippo — Marketing Specialist/Recreation Assistant.