The Importance of Digitizing Your Business

Modernizing Bay Haven’s Digital Presences

We are officially in the year 2020, which is a crucial year for many businesses to finally focus on digitizing their business to become up-to-date with the modern world. All types of businesses are digitizing faster than we can comprehend, and it is important for you to not fall behind. Any small town or local business needs to begin planning an online presences of their company, whether focusing on a new modernized website, or adjusting their social media pages to stand out from their competitors, these are the tools that will make your business grow and become better than ever.

1) Phones > Newspapers: To begin, we have to understand the evolution process of human beings and how we receive our information. Simply put, humans do not read newspapers anymore. At one point in history, the newspaper was the only source of news that a person could get. But now, everyone uses their phone or computer to look up whatever they want. If you truly understood how many people use the internet to look things up, wouldn’t you want your website to look better than your competitors? As Bay Haven’s Marketing Specialist, I am planning on updating the website to modernize it for 2020. This is a project that I am excited to work on for the new year.

2) Pictures Speak A Thousand Words: It is simply true; pictures speak a thousand words. We are living in a fast-pace culture where images and pictures stand out a lot more than words. In our new fast-pace culture, people do not have time to read anymore. This is why it is important to post beautiful pictures on your website or social media pages. For Bay Haven, pictures are a very important way for us to communicate with resident’s family members that live far away. This is the most ideal way for family members to see their parents or grandparents living life at Bay Haven. This is why we try to post as many pictures and videos as we can on our Facebook page.

3) Social Media Interaction: For 2020, I plan on creating new social media pages for Bay Haven Care Community. I would like to create a Bay Haven Twitter, Instagram, and a TikTok account. I believe it is important for Bay Haven to communicate with all major social media platforms, because it is a way to express Bay Haven’s culture to families. Even though Facebook is the most used social media page for Bay Haven, I would like to expand Bay Haven’s horizons by interacting with members through other popular social media pages. This is important to do for any kind of business.

4) Website Representation: To make your business stand out from your competitors, it is important to show a good representation of your company through your website. Having a clean, fresh, and new look of your company through your website can really create an amazing image for your company. Here at Bay Haven, we want people to know that we are strive for the best possible care for our residents, and that our core values of respect, quality, staff, and community is positively represented over our website. The first thing that people do when they look up a retirement or nursing home for their loved ones, they search the company through Google. Having a great representation through our website is an amazing way to promote the excellence that comes from Bay Haven.

As a Marketing Specialist, I can confidentially say that these are four important first steps to bring your company into the online world. I am excited to work on Bay Haven’s marketing plan for 2020, so please continue to follow us as you venture on a journey with us to see new modern changes coming to Bay Haven’s online presences.

Marco Sanfilippo
Marketing Specialist/Recreation Assistant

Reflecting on Bay Haven’s 2019

Looking Ahead To 2020

2019 was an incredible year for Bay Haven. Since this is the last blog of this year, I would like to take a moment to reflect on some of the activities and events that we had throughout the year. During the year, Bay Haven staff and recreation team did an absolutely great job providing so much for the residents that live at Bay Haven. Our mission is to make Bay Haven the best Retirement Home/Nursing Home in Collingwood, and in order to do that, we need to provide the best programs for them.

We had so many activities and events planned out for the residents for both Retirement Home and Nursing Home side. Throughout the year, we had programs like TGIF entertainment every Friday, we played Bingo, we celebrated birthday parties, we watched movies, we had outdoor picnics, we listened to a lot of live music form plenty of guest performers, we had outings to Walmart/Sunset Point/Journey’s Blend, we baked delicious pastries, we celebrated holidays together, and so much more.

Not only did we have programs like these on a weekly basis, we also had a huge cultural experience day. This year we had a Caribbean Cultural Experience Day. Throughout the entire day, staff and residents dressed up and ate Caribbean food. It was a very entertaining time! Not only that, but Bay Haven celebrated its 50th anniversary back in January 2019. Staff and residents had a huge celebration accommodating Bay Haven’s success throughout those 50 years. Additionally, to that, Bay Haven has been posting blogs about the company on a weekly basis. This is a new idea that began in 2019, and we are happy to continue writing more blogs for 2020. As you can see, 2019 was a jam-packed year, and we are looking forward to having an even more packed year for 2020.

On behalf of Bay Haven, we would like to take this opportunity to wish everyone a happy and healthy new year.

Thank you for reading,

Marco Sanfilippo
Marketing Specialist/Recreation Assistant