The Importance of Digitizing Your Business

Modernizing Bay Haven’s Digital Presences

We are officially in the year 2020, which is a crucial year for many businesses to finally focus on digitizing their business to become up-to-date with the modern world. All types of businesses are digitizing faster than we can comprehend, and it is important for you to not fall behind. Any small town or local business needs to begin planning an online presences of their company, whether focusing on a new modernized website, or adjusting their social media pages to stand out from their competitors, these are the tools that will make your business grow and become better than ever.

1) Phones > Newspapers: To begin, we have to understand the evolution process of human beings and how we receive our information. Simply put, humans do not read newspapers anymore. At one point in history, the newspaper was the only source of news that a person could get. But now, everyone uses their phone or computer to look up whatever they want. If you truly understood how many people use the internet to look things up, wouldn’t you want your website to look better than your competitors? As Bay Haven’s Marketing Specialist, I am planning on updating the website to modernize it for 2020. This is a project that I am excited to work on for the new year.

2) Pictures Speak A Thousand Words: It is simply true; pictures speak a thousand words. We are living in a fast-pace culture where images and pictures stand out a lot more than words. In our new fast-pace culture, people do not have time to read anymore. This is why it is important to post beautiful pictures on your website or social media pages. For Bay Haven, pictures are a very important way for us to communicate with resident’s family members that live far away. This is the most ideal way for family members to see their parents or grandparents living life at Bay Haven. This is why we try to post as many pictures and videos as we can on our Facebook page.

3) Social Media Interaction: For 2020, I plan on creating new social media pages for Bay Haven Care Community. I would like to create a Bay Haven Twitter, Instagram, and a TikTok account. I believe it is important for Bay Haven to communicate with all major social media platforms, because it is a way to express Bay Haven’s culture to families. Even though Facebook is the most used social media page for Bay Haven, I would like to expand Bay Haven’s horizons by interacting with members through other popular social media pages. This is important to do for any kind of business.

4) Website Representation: To make your business stand out from your competitors, it is important to show a good representation of your company through your website. Having a clean, fresh, and new look of your company through your website can really create an amazing image for your company. Here at Bay Haven, we want people to know that we are strive for the best possible care for our residents, and that our core values of respect, quality, staff, and community is positively represented over our website. The first thing that people do when they look up a retirement or nursing home for their loved ones, they search the company through Google. Having a great representation through our website is an amazing way to promote the excellence that comes from Bay Haven.

As a Marketing Specialist, I can confidentially say that these are four important first steps to bring your company into the online world. I am excited to work on Bay Haven’s marketing plan for 2020, so please continue to follow us as you venture on a journey with us to see new modern changes coming to Bay Haven’s online presences.

Marco Sanfilippo
Marketing Specialist/Recreation Assistant

I Scream, You Scream, We All Scream For Ice Cream

Bay Haven Care Community Residents Enjoying Their Ice Cream.

Go Environmentally Friendly and Adopt-A-Road

Bay Haven Staff Members Ready To Participate In Their Adopt-A-Road Program.

What exactly is the Adopt-A-Road Program? The Town of Collingwood Adopt-a-Road Program is a private/public partnership program where environmental conscious citizens, community organizations, businesses, and other industries make a personal contribution to a cleaner and more beautiful roads in Collingwood. Garbage and other roadside litter can be very unappealing to every Collingwood resident and tourist. Not only that, roadside garbage is harmful to the environment, creates pollution, and completely takes away from Collingwood’s beautiful outdoor scenery. In order to change this, Bay Haven Care Community participates in the Adopt-A-Road Program.

The Adopt-A-Road Program is a public service program for volunteers to pick up litter along certain roads in Collingwood. Every volunteer or organization is assigned a road that they attend twice a year to pick up all garbage found on that road. Bay Haven Care Community’s assigned road is the Pretty Rive Parkway. Bay Haven staff members gather together at the end of their workday to help and clean up the road. Since Pretty River Parkway is one of the larger roads in Collingwood, Bay Haven staff members gather for dinner at a local Collingwood restaurant after their hard work. We are very fortunate enough to live in a Town that offers a program like this that aims to make Collingwood, and the world, a better place to live in. The Adopt-A-Road Program is a great way to help clean up your community, and these days, it is essential that we keep our environment as clean and healthy as possible for our future.

Let’s Go On An Excursion!

Bay Haven staff and volunteers taking residents on an excursion to Sunset Point.

Excursions are an important part of Bay Haven’s culture and programs. The Bay Haven Excursions Committee Members organizes excursions with residents in order to provide the best outing for them throughout the entire year.  The Bay Haven Excursions Committee is comprised with the Chairman – Scott Strandholt, the Treasurer/Secretary – Cynthia Landriault, the Recreation Manager – April Lawson, and a mix of three volunteer Bay Haven resident representatives from the Retirement Home and the Nursing Home side.

The Excursion Committee meet every six months. Sometimes the committee meets more often, depending on the Chairs request. At these meetings, the committee members gather in the Bay Haven conference room and discuss and review all the excursions that have occurred, the ones that are upcoming, those that have been suggested, and then proceed to discuss all of the excursion related questions as they arise during the meeting. In the latest meeting, some of the residents suggested different possible outing ideas, such as attending vineyards, local breweries, apple orchards, strawberry picking, and more. It is great to be able to discuss these topics and ideas with our residents at these meetings since they provide us with great ideas for future outings. The Treasurer also gives out an updated report of the budget and funding that is provided for these excursions. Everyone’s role in the committee is important, and their hard work and commitment in keeping the Bay Haven excursions strong is great for the future for Bay Haven.

The Excursion Committee are kindly encouraging people to make donations to ensure that residents continue to enjoy our monthly outings. The money that will be donated will go towards everything related to our excursions, including the funds needed to pay for the Red Cross Bus to transport our residents to their destination. To donate, visit our website and click the Donation tab to see how to donate.

With your help, we will be able to continue our excursion programs with our residents in the future.

Let’s go on an excursion!

Marco Sanfilippo – Marketing Specialist/Recreation Assistant.

Bay Haven Care Community and Collingwood Nursing Home Are Merging For The Better

A business handshake to confirm the merge.

The newly announced project between Bay Haven Care Community and Collingwood Nursing Home opens opportunities for residents, staff, and the community. Scott Strandholt, administrator for Bay Haven, and Peter Zober, president of Collingwood Nursing Home, are working together after the Ontario government announced that it will be providing 40 additional new long-term beds for Collingwood.

Strandholt and Zober are working to build a new long-term care home that includes larger bedrooms, private washrooms, more common rooms, and a larger dinning room for their residents. Combining Bay Haven Care Community’s 60 beds with Collingwood Nursing Home’s 60 beds and adding the additional 40 beds the province has awarded, the new facility will have a total of 160 beds. Not only will this merge be beneficial for our current and future residents, it will also create more jobs and opportunities for registered nurses, PSW workers, dietary, recreation, marketing, volunteers, and management. “We want to see Collingwood grow for the better” Scott says as he envisions better quality of life for Collingwood’s senior citizens to have a comfortable and safe place to live as they age.

While Strandholt and Zober continue to discuss details about the future home, it is an exciting time to be part of the Bay Haven Care Community and Collingwood Nursing Home teams. Both homes will benefit from each other since they are both family-run and have been in the nursing/retirement home business for over 80 years combined. Collingwood’s lifestyle has always focused on families and community, and I believe that this is exactly the type of long-term care home Collingwood deserves.

With over 80 years of caring for Collingwood seniors, both family-run homes bring a lot of experience and knowledge to the table.

We will continue to update you on our progress as more development arises.

Marco Sanfilippo — Marketing Specialist/Recreation Assistant.